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Manage expectations

Time, money and goods are the three elements that are always part of the conversation when an artist or band comes to our studio. And they actually always have the same question or expectation.

What they are hinting at is the question: “Can the production, on a limited budget, be shot quickly at the highest possible quality?” These three criteria are seamlessly linked, but they do have an effect on each other. See the picture that accompanies this blog. Here you immediately see that it is unreasonable for the band or artist to receive all three criteria. In practice, two elements will be most important.

We explain the consequences for the choices to our customers and the project is started based on the choice.

Cheap and fast = low quality

Good and fast = expensive

Good and cheap = takes time

Expectations management
Managing expectations 2

Cheap and fast (low quality)

“Cheap is expensive” is a well-known saying that certainly counts here. Of course it sounds tempting to record full-band demos on a low budget, or to do some hobby work at home. Because the current software makes it quickly sound reasonable. But is reasonable enough for your ambition?

The result is often a recording that is not only of low quality, but also immediately labels you as an amateur in the eyes of industry professionals. “You never get a second chance for a first impression.” Spending less money on a withdrawal is the same as throwing that money away. Fast and cheap is without a doubt the combination with the greatest chance of disappointment or worse. This also often leads to doing things twice and spending more money for the same thing.

Good and fast (expensive)

This is usually used by the major record labels and publishers. All available resources are used for production, the best equipment, the most talented session musicians, and a large promotion and marketing budget. This means that the album is ready in a relatively short time, but comes with a large budget.

Good and cheap (not fast)

Ultimately, this is what most customers choose. A pitfall is that this requires patience. As a band you also have to make concessions in the investment in time. Artists often come knocking who, in addition to their ambition, also have a full-time job. If you want to record in the studio after your daily work, you will always have expensive studio time, because these time slots are very popular. But invest in days off from work and you can use the studio at attractive rates during off-peak times. The preparations also take more time because you have to do everything yourself. In addition, a combination of home and studio recording is also a budget determining factor. This will all be discussed with you in the preliminary phase. We will look at how we can get the best results from the available budget.

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