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A lot has changed since digital technology entered the recording studio. The editing possibilities and range of plug-ins are unprecedented.

As well as the overdub options. There was a time when everything had to be recorded on 4, 8, 16 or 24 tracks. Working with slave tapes and linking recorders made it possible to expand the number of available tracks. During the recording process the focus was mainly on the best performance. Because options to polish imperfections were limited.

Nowadays, this focus is sometimes easy to forget.

You can make a drummer sound good and play really tight fairly easily.

You can easily provide a singer who cannot sing with a flawless tone and perfect timing.

A guitarist who plays a riff and then shouts “let Protools do the rest” is also a good example.

However, despite the endless technical possibilities, it is still all about the music. Capturing the chemistry of a band. The story, told by the musician, is captured in an honest way. There it is at Rock Inc. still the focus. The fact that the unprecedented possibilities help to connect the dots, save time and, above all, stimulate our creativity in a new way, is a bonus.

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